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HomeWorld NewsThe Future Arrives: Introducing the New Lancia Concept Car 2023

The Future Arrives: Introducing the New Lancia Concept Car 2023

The Future Arrives: Introducing the New Lancia Concept Car
Credit: Supercar Blondie (a Screenshot)

The New Lancia Concept Car: Milan, Italy has become the center stage for the launch of an awe-inspiring concept car that is redefining automotive design. This new Lancia concept car, reminiscent of the brand’s rally racing days, brings together iconic design features from their historic models and introduces cutting-edge innovations. From rocket-inspired headlights to a mesmerizing wrap-around light system and an immersive interior, this concept car showcases Lancia’s commitment to pushing boundaries and creating a bold vision for the future of automobiles. Let’s delve deeper into the remarkable design elements and groundbreaking features of this exciting concept car.

1. Drawing Inspiration from the Legendary Lancia Rally Cars:

Lancia’s rally racing heritage is deeply embedded in the brand’s DNA, and the new concept car pays homage to its iconic predecessors, such as the Delta Integrale and the Lancia Stratos. The Delta Integrale, introduced in the 1970s, became an iconic rally car, winning multiple World Championships. Its aggressive yet aerodynamic design, characterized by wide fenders and a distinctive front grille, set a benchmark for rally car aesthetics. On the other hand, the Lancia Stratos, a legendary rally car from the 1970s, was famous for its wedge-shaped body and dominating presence on the rally circuit. Both these rally cars contributed significantly to Lancia’s racing success and served as a source of inspiration for the new concept car.

2. Rocket-Inspired Headlights:

One of the standout design elements of the Lancia concept car is its rocket-inspired headlights. Drawing inspiration from the classic Lancia Fulvia Zagato, the hexagonal-shaped headlights create a dynamic and futuristic aesthetic. This unique design choice adds a touch of excitement and sets the tone for the rest of the vehicle. The rocket-inspired headlights symbolize Lancia’s ambition to push the boundaries of design and performance.

3. Innovative Floating Panel and Daytime Running Lights:

Moving to the front of the concept car, another captivating design element comes into focus. A floating panel above the car houses the striking daytime running lights, breaking away from conventional design norms. This unique placement of the lights adds an element of elegance and innovation to the overall aesthetic. Additionally, the inclusion of three lines, a trademark Lancia design feature, connects the past and the future, providing a sense of continuity and showcasing the brand’s heritage.

4. Bold Shapes and Circular Roof:

The Lancia concept car breaks away from the traditional mold by incorporating bold shapes rarely seen in the automotive industry. One of the standout features is the circular roof, which adds an element of elegance and uniqueness to the vehicle. This circular roof, reminiscent of iconic Lancia models like the Aurelia, contributes to the car’s overall aesthetic appeal. Additionally, the roof can be opened, transforming into a sunroof, enhancing the driving experience by allowing natural light and fresh air to enter the cabin.

5. Inspiration from the Lancia Stratos:

Among Lancia’s historic models, the Lancia Stratos holds a special place in automotive history. Introduced in the 1970s, the Lancia Stratos was purpose-built for rallying and became one of the most successful rally cars of all time. The new concept car draws significant inspiration from the Stratos, as seen in its floating tail lights. These round tail lights pay homage to the iconic design of the Lancia Stratos, adding a touch of timelessness and performance to the concept car’s rear end. The inclusion of the floating tail lights further emphasizes Lancia’s commitment to its rallying heritage and showcases the brand’s iconic design elements.

6. Futuristic Side Cameras and Sensory Features:

In keeping with its commitment to innovation, the Lancia concept car replaces traditional side mirrors with advanced side cameras. These see-through cameras provide enhanced visibility and safety, while also adding a modern and sophisticated touch to the car’s exterior. The integration of advanced sensors for touch-sensitive door opening adds convenience and further elevates the concept car’s overall design. This forward-thinking approach reflects Lancia’s dedication to incorporating cutting-edge technologies into their vehicles.

7. The Interior: An Italian House on Wheels:

Stepping inside the Lancia concept car, one is greeted by an interior that emulates the comforts and ambiance of an Italian house. Designed to resemble a lounge room, the interior features elements such as a wool carpet, a coffee table, and even a remote control that mirrors a television set. This unique approach to interior design aims to create a warm and inviting atmosphere, allowing occupants to feel at home while on the move. The Italian house-inspired interior pays tribute to Lancia’s roots and showcases the brand’s commitment to creating a luxurious and comfortable driving experience.

8. Sala Sound Air Light Augmentation (SALA):

The Lancia concept car introduces an advanced AI system called Sala Sound Air Light Augmentation (SALA). This innovative technology combines sound, air, light, and augmentation to create an immersive driving experience. Using a touchpad interface, drivers can control various aspects of the car, including audio settings, temperature adjustments, and lighting effects. The Sala system represents Lancia’s vision of the future, where AI seamlessly integrates with the driving experience, creating a personalized and immersive environment.

9. Wrap-Around Light System:

Undoubtedly, one of the most captivating features of the Lancia concept car is its wrap-around light system. As the lights transition through various colors, the entire back of the vehicle comes alive, creating a mesmerizing visual display. This dynamic lighting not only enhances the car’s visual appeal but also contributes to the overall driving experience, providing a sense of excitement and dynamism. The wrap-around light system showcases Lancia’s commitment to creating a unique and engaging visual presence on the road.

10. Immersive Color Augmentation:

In an innovative feat of technology, the Lancia concept car’s interior can replicate the color of the vehicle’s exterior, creating a seamless connection between the external world and the car’s cabin. This immersive color augmentation further enhances the driving experience, making the car feel like an extension of its surroundings and adding a new dimension to the concept of personalization. The ability to synchronize the interior color with the exterior demonstrates Lancia’s dedication to creating a harmonious and immersive driving environment.

The new Lancia concept car

The new Lancia concept car is a testament to the brand’s rich heritage and its dedication to pushing boundaries in automotive design. With its fusion of iconic design cues from Lancia’s rally racing past and cutting-edge technologies, this concept car offers a glimpse into the exciting possibilities that lie ahead for the automotive industry.

 Credit : Supercar Blondie -Subscribe their Channel 


From the rocket-inspired headlights to the immersive interior and the mesmerizing wrap-around light system, the Lancia concept car embodies a bold vision of the future. By combining nostalgia with innovation, Lancia aims to captivate the hearts and minds of car enthusiasts, propelling the brand into an exciting new era of automotive excellence.

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