How to be an SEO Expert: How to do SEO of a New Brand website

Promote your new site now!

How to be an SEO expert: how to do SEO of a New Brand website: When a website is completely new, it has almost no rankings in search engines and is nowhere to be seen. It takes at least 1 to 3 months for this website to be ranked first by search engines and then begin to gain organic positions and rankings.

Because this process of promoting your website when it is new is not so easy and is quite different from an old and mature site, I would like to give you some basic tips so that you can ensure maximum results with minimal effort and minimal cost.

If you have just created a new website, then you should read the following article. (How to be an SEO expert: how to do SEO of a New Brand website)

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What is the process of sorting your website

The process of sorting your website into search engines begins with the three basic steps:

Crawling
Indexing
Ranking

In the first step, crawling, search engine spiders, go through all the pages of your site, as well as discover the content and the incoming and outgoing backlinks as well as the internal backlinks.

It is very important that you submit your website to search engines, submit the map of your website to Google and make sure that the robot.txt file does not block search engines.

You should also make sure that there are no crawling problems on your website. (How to be an SEO expert: how to do SEO of a New Brand website)

In the second step, ranking, which is the ranking of your website in Google, is the evaluation of the relevance and importance of your website and is stored in the Google Index. (How to be an SEO expert: how to do SEO of a New Brand website)

How to be an SEO Expert

Search engines do not return live search results, but stored search results from websites they have already found and sorted into their index which is none other than huge computer arrays. (How to be an SEO expert: how to do SEO of a New Brand website)

In the third step, the ranking is done by ranking your website based on the keywords you have and based on the ranking algorithm.

The ranking of your website in search engines and of course in Google includes more than 200 ranking factors and your website takes a place in the search results pages ( Google Search Engine Result Pages ).

From what you understand, all three of the above steps are complicated and it is not so easy to get a new website out of Google, especially if there is a lot of competition. (How to be an SEO expert: how to do SEO of a New Brand website)

To help you get to the first page of Google first and then the first results, I will list you in a list, depending on the type of your website.

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SEO in a new eshop

If you have just created a new eshop and would like it to go up in the search engines, it would be a good idea to create a stable promotion program for your online store. (How to be an SEO expert: how to do SEO of a New Brand website)

First of all, you should:

Create a robots.txt file that allows crawling of all destination pages
Enter the sitemap.xml file in Google Webmaster tools
Link your website to Google Analytics
Set a favicon for your site
Set keywords, meta keywords and meta description on all pages of your site
Browse the categories from your eshop to go up in search engines
Create an email list and give a discount coupon for registration
Create a blog within your eshop. If you have an eshop in Woocoomerce , you just need to open it. On other platforms you will need to use the WordPress blog with an external link.
Set alt text in all photos, even photos of your site’s products
Send emails and notifications to the browser every week with offers or small tips for products from your eshop
Measure the ranking with a professional and reliable ranking tool such as SEO POWERSUITE
Create internal links on each main page and link them together
Open profiles on all major social media such as: Google Plus, Twitter, Facebook, LinkedIn, Pinterest and make the first posts
And finally, create your first backlinks with the relevant keywords you want to get out of Google. (How to be an SEO expert: how to do SEO of a New Brand website)

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SEO in a new blog

When it comes to creating a new blog or news site in general, the focus should be on updating and easy navigation within the blog.

So you need to do the following:

Create a robots.txt file that allows crawling of all destination pages
Enter the sitemap.xml file in Google Webmaster tools
Link your website to Google Analytics
Set a favicon for your site
Set keywords, meta keywords and meta description on all pages of your site
The destination pages here should be the categories from your blog, which should be pages and not categories
Create an email list
Use Sendpulse for your users to receive browser updates or another corresponding push notifications program
Don’t overdo it with ads, think that your blog should make good use of white space so that the user does not get tired
You should use Latin permalinks and not Greek permalinks
Make sure you have original articles
Create some backlinks on the homepage as well as on other internal landing pages
The loading speed should be a maximum of 2 seconds. You can also measure and improve the loading speed of your website using Google Developers Tools. (How to be an SEO expert: how to do SEO of a New Brand website)

SEO on a new corporate site

The new corporate site has a lot in common with the SEO you need to do for your blog, with a few exceptions.

Here are some basic things to do:

Create a robots.txt file that allows crawling of all destination pages
Enter the sitemap.xml file in Google Webmaster tools
Link your website to Google Analytics
Set a favicon for your site
Set keywords, meta keywords and meta description on all pages of your site
The destination pages here should be the categories from your blog, which should be pages and not categories
Create an email list
Use Sendpulse for your users to receive browser updates or another corresponding push notifications program
You should use Latin permalinks and not Greek permalinks
Your most important page is your homepage. But you should not inflate it with keywords and it would be good to create at least 5 other internal pages with your contact details, services, etc.
Create a Google MyBusiness page
Create a corporate blog in which you will write articles about your work to catch keywords and keyword phrases that you can’t catch with your site.
Create some backlinks on the homepage as well as on other internal landing pages
The loading speed should be a maximum of 2 seconds. You can also measure and improve the loading speed of your website using Google Developers Tools.
Start creating quality backlinks in catalogs and related sites in your industry

How much SEO does a new website need?

Now the question is, once you do all this right, will your site come out on the first page of search engines?

Google and search engines, in general, want their time to pay off and start showing the results of your efforts. It usually takes time for search engines to adequately evaluate a new site and there is always a grace period lasting from 1 to 3 months. (How to be an SEO expert: how to do SEO of a New Brand website)

This period is called Google Sandbox mode and every new site goes through it. Your website launches on the first page of Google to get a few clicks and to be able to sort its content, evaluate its usefulness as well as other factors considered by Google bots. (How to be an SEO expert: how to do SEO of a New Brand website)

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After the grace period has passed, then the real ranking period of your website begins and we enter the Google Dance phase. (How to be an SEO expert: how to do SEO of a New Brand website)

Your website is competing with new and old websites to get a place in search results. You should continue to promote your website with fresh content and quality backlinks until you get where you want to go.

The SEO and promotion of your website is a marathon and should never be stopped. Promoting your website is an endurance race and the consistent steps you take each week for your site are better evaluated than actions taken only once. (How to be an SEO expert: how to do SEO of a New Brand website)

Seek support from an SEO company

Finally, you should know that if you can’t promote your website on your own every month, it’s a good idea to seek the help and assistance of an SEO company or a professional who specializes in the field. (How to be an SEO expert: how to do SEO of a New Brand website)

Request an offer today to build or promote a website

If you are before the construction or reconstruction of your website, before you do anything ask for an offer for site construction or eshop construction or website promotion. (How to be an SEO expert: how to do SEO of a New Brand website)

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